[ DC ADAMS GROUP — DALLAS ADAMS ]
WELCOME TOWHY SAFETY
MATTERS
DALLAS ADAMS; KEYNOTE SPEAKER, ENTREPRENEUR, SAFETY ADVOCATE & FOUNDER OF ‘WHY SAFETY MATTERS’
Why Safety Matters is built on a simple truth: safety is not about ticking boxes, it is about people. Founded by Dallas Adams after losing both his father and brother to workplace accidents, the company is driven by lived experience and a deep commitment to change. Through storytelling, immersive coaching, and VR technology, Why Safety Matters brings safety to life in a way that resonates far beyond the job site.
Every session connects rules and procedures back to what matters most, like families, mates, and the chance to get home each day. For high-risk industries, it shifts safety from a compliance exercise to a culture of care, reminding us that safety is not just mandatory, it is meaningful.
10K+
SAFER WORKERS
100+
PRESENTATIONS
20
YRS UNDERGROUND
INTL.
AU + CANADA
[ WORKED WITH ]
A selection of operators, principals, and project teams the team has stood in front of.
- METRO TUNNEL
- LENDLEASE
- ALSTOM
- JOHN HOLLAND
- ACCIONA
- NEWMONT
- CPB CONTRACTORS
- UGL
- BHP
- EVOLUTION
- GEORGIOU
- MCCONNELL DOWELL
[ FEATURED IN ]
- TUNNELLING JOURNAL
- THE COURIER-MAIL
- NZ HERALD
- TUNNELBUILDER
- ALERTFORCE
- AUS TUNNELLING SOC.
[ SERVICES \ 03 ]
ALL SERVICES & PRICING
001STORYTELLING
Why Safety Matters uses personal stories of loss and lived experience to cut through the noise of traditional safety training.
002COACHING
Through workshops and forums, leaders and crews are guided to see how their daily decisions create ripple effects.
003VR TRAINING
Virtual reality simulations place workers inside high-risk scenarios without exposing them to actual danger.
[ FROM THE CREWS ]
Words from teams in mining, construction, infrastructure and tunnelling.
TESTIMONIALS
Dallas' message resonated with every single person, from the CEO down to the cleaner to the coal miner. I could not recommend him more highly to deliver a passionate, strong and clear message about ‘Why Safety Matters’ to any workforce involved in managing hazardous conditions.
Dallas has an ability to articulate his story to workforce, staff and corporate teams in an engaging way and leaves a lasting impression to all that hear it.
Thank you Dallas, you made a massive difference in my life and outlook on safety. Your presentation will stick with me forever.
Thank you for what you are doing. I've been mining underground for 15 years, and your presentation is the best by far that I have ever seen.
You made the presentation personal; you are a true hero by having the courage to tell your story to make sure people stop and think about what they are doing. EVERYONE needs to watch out for each other.
Dallas opened our eyes to the bigger picture. How our decisions reach and affect others far beyond ourselves. I will never forget this presentation, and will consciously have the message in the back of my mind with everything I do moving forward.
[ THE PODCAST ]
DIGGING
DEEPER
HOSTED BY DALLAS ADAMS
Exploring the stories, struggles, and sparks that drive people to do what they do.